Core Product
One score. Zero guesswork.
A single, defensible NIL valuation powered by performance data, market comparables, and social reach. Built to be trusted. Built to be transparent.
Tracking 10,000+ athletes across 32 conferences in real time.
How It Works
Three steps to smarter NIL decisions.
From search to decision — get the data you need in seconds.
Search
Find any athlete across 10,000+ D1 basketball players. Filter by conference, position, or name.
Evaluate
See their NILmetrics Score — a transparent composite of performance, social reach, and market value.
Decide
Compare athletes, benchmark deals, and make data-backed NIL investment decisions.
Methodology
The number. Behind every deal.
Every score is built from four institutional-grade data pillars. Published methodology — not a black box.
Performance Impact
On-field benchmarking by position. Advanced metrics (PER, EPA, WAR), team impact, and 30/60/90-day trend analysis normalized against conference and positional peers.
Market Comparables
Valuation from verified historical NIL transactions, comparable athlete deals, earning forecasts, and demand signals across the market.
Audience Reach
Cross-platform engagement analytics. Total reach, engagement quality, audience demographics, and content-brand alignment measured in real time.
Risk & Volatility
Performance consistency modeling. Injury history, eligibility timeline, behavioral factors, and deal volatility scoring.
Market Intelligence
Market Movers
| # | Athlete | Score | Value |
|---|---|---|---|
| 1 | PB Paige Bueckers G · Big East · UConn | 96.8 | $2.1M |
| 2 | CL Caleb Love G · Big 12 · Arizona | 91.2 | $1.4M |
| 3 | MR Marcus Reynolds PG · Big Ten · Michigan | 88.7 | $1.34M |
| 4 | KJ Kayla James SG · ACC · Louisville | 87.3 | $820K |
| 5 | CO Chidi Okafor C · ACC · Duke | 78.4 | $620K |
10,000+
Athletes
32
Conferences
723
Teams
Daily
Updates
FAQ
Common questions, clear answers.
The NILmetrics Score is a composite of four institutional-grade data pillars: Performance Impact (on-field metrics normalized by position and conference), Market Comparables (verified historical NIL transactions and demand signals), Audience Reach (cross-platform engagement analytics), and Risk & Volatility (consistency modeling, injury history, and behavioral factors). Each pillar is weighted and combined into a single 0–100 score with full methodology transparency.
Scores update in near real-time. Performance data refreshes after every game. Social media metrics update daily. Market comparables are recalculated as new deal data becomes available. You will always see the most current valuation with trend indicators showing 30/60/90-day movement.
We are launching with comprehensive coverage of Division I men's and women's basketball — over 10,000 athletes across 32 conferences. Football, baseball, softball, and other NIL-eligible sports are on our expansion roadmap. Contact us for specific sport availability timelines.
Yes. We offer a guided demo and limited trial access so you can explore the platform, search athletes, and evaluate scores before making a commitment. Request access through our form and our team will set up a personalized walkthrough.
NILmetrics aggregates data from commercially licensed sports data APIs, verified NIL transaction databases, social media platform analytics, and proprietary market intelligence. We do not scrape — all data is sourced through proper licensing agreements to ensure accuracy and compliance.