About NILmetrics
Bringing structure to the business
of college athletics.
The NIL market deserves the same rigor as public equities. Transparent, standardized, and data-driven.
10,000+
D1 Athletes
scored across men's and women's basketball
$2.3B
Estimated NIL Market
industry-wide (Opendorse, 2024)
32
Conferences
tracked with full scoring coverage
Daily
Score Updates
automated pipeline with recency decay
Our Mission
Institutional-grade valuation for every athlete.
NILmetrics exists to bring the same analytical rigor found in public equity markets to the college athletics NIL ecosystem. We combine performance data, social media analytics, and market comparables into a single, transparent score that stakeholders can trust and verify.
Timeline
How we got here.
The NIL Era Begins
NCAA's July 2021 policy change opened the NIL market overnight. Athletes could monetize their name, image, and likeness for the first time — but the market expanded without standardized measurement.
Market Growth, No Standard
NIL activity accelerated across every conference and sport. Collectives formed, brand deals multiplied, and the transfer portal became a marketplace — all with inconsistent valuations and no shared framework.
NILmetrics is Built
NILmetrics was developed to bring institutional rigor to a fragmented market — combining performance data, social metrics, and market comparables into a single, transparent score.
Core Principles
What we believe.
Six principles that guide how we build NILmetrics and serve the market.
Data over opinion
Every score is built from verifiable data — performance stats, social analytics, and market transactions. No gut feelings. No black boxes.
Transparency improves evaluation
Published methodology, open weightings, and full audit trails. Stakeholders can see exactly how every score is calculated.
Standardization enables trust
A shared framework means everyone — collectives, brands, agents, coaches — is working from the same baseline.
Speed is a feature
The NIL market moves in real time. Scores update continuously so decisions are never based on stale data.
Every sport matters
NIL value exists across every NCAA sport. The platform is built to scale beyond basketball to every NIL-eligible athlete.
Build for the long term
The NIL market is still forming. NILmetrics is architected for where the industry is headed, not just where it is today.