The number behind every athlete.
A proprietary market value built from performance, audience and real deal data, standardized into one number you can actually use.
- Performance
- Social
- Market
Three-Factor Model
What drives market value.
Every athlete gets a NILmetrics Score from 0 to 100. The score drives their market value, the dollar number you see.
Performance Index
Weighted 40%
On-field and on-court production across sport-specific metrics, normalized against conference and positional peers.
Social Influence
Weighted 30%
Cross-platform audience reach, engagement quality, and brand alignment potential measured in real time.
Market Value
Weighted 30%
Real deal data, comparable transactions, and projected earning power based on peer valuations and market conditions.
Tier Classification
Athletes are grouped by score into standardized tiers.
Live distribution across 8,866 priced athletes.
Elite
<1%
of athletes
High
5%
of athletes
Rising
17%
of athletes
Mid
41%
of athletes
Base
37%
of athletes
Methodology
Built to be trusted.
01 — Data Sources
Multi-signal ingestion
Scores are built from verified deal data, public athletics statistics, social platform metrics, and proprietary market intelligence, not estimates or crowd-sourced guesses.
02 — Normalization
Conference-adjusted scoring
Raw inputs are normalized by sport, conference, and position to ensure a Big Ten guard and an SEC quarterback are compared against the right baselines.
03 — Update Cadence
Daily recalculation
Scores are recalculated every day as game results, social activity, and deal announcements come in.
04 — Validation
Backtested against outcomes
The model is continuously validated against actual deal outcomes and market movements. Score accuracy is tracked and the weighting model evolves with the market.
See the number in action.
Search any athlete, compare peers, and see their NIL market value, all in one platform.