Solutions for Brands
Find the perfect athlete
for every campaign.
Stop guessing which athletes drive real results. NILmetrics helps brands discover high-impact athletes using performance data, audience analytics, and verified NIL market benchmarks.
Athlete Discovery
Reach and engagement, quantified.
Compare athletes by audience reach, engagement rate, and NIL score to find the best fit for your brand.
| Athlete | Score | Reach | Engagement |
|---|---|---|---|
JW Jordan Williams | elite94 | 2.8M | 4.2% |
MR Maya Rodriguez | elite89 | 1.4M | 6.1% |
CL Chris Lawson | high86 | 920K | 5.3% |
TP Talia Park | high81 | 680K | 7.8% |
Platform Features
Data-driven athlete partnerships.
Everything brands need to discover, evaluate, and manage athlete partnerships at scale.
Athlete Intelligence
Search and filter 10,000+ D1 athletes by sport, conference, score, audience size, and engagement metrics. Find the perfect fit for any campaign.
Audience Analytics
Deep audience breakdowns including demographics, geographic distribution, engagement quality, and content affinity. Know who you are reaching.
Brand Safety Evaluation
Risk evaluation tools that help assess reputational factors before committing to a partnership. Coming soon.
Fair Market Pricing
Every athlete valued against verified market comparables. Know exactly what the market rate is before you negotiate a partnership deal.
Campaign Tracking
Monitor partnership performance with athlete score trends and valuation changes over time. Coming soon.
Portfolio Management
Manage all active athlete partnerships from a single dashboard. Track spend, performance, and contract timelines across your portfolio.
Use Cases
Built for how brands partner.
Discovery
Find athletes whose audience demographics, engagement quality, and content style align with your brand. Data-driven discovery instead of guesswork.
Pricing
Benchmark partnership costs against verified market rates. Avoid overpaying with transparent, third-party valuation data for every athlete.
ROI
Measure the return on every athlete partnership. Track engagement, conversions, and brand lift to optimize your athlete marketing spend.
Risk Management
Screen athletes for brand safety risks before signing. Behavioral scoring, content analysis, and reputational monitoring to protect your investment.
Make every partnership count.
Join brands using institutional-grade data to discover high-impact athletes and measure real partnership ROI.