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10,739+ ATHLETES ACROSS 32 CONFERENCES

Athletic Departments.
Brands. Coaches.
Agencies. GMs.
The market's number.

Player pricing. Comp benchmarking. Engagement metrics. Capital allocation. Risk assessment.
— The market intelligence behind every NIL deal.

REAL-TIME MARKET DATA

One score Zero guesswork

The market standard that tells you what an athlete is worth.

Market Trends

The NIL market is up 65%.

Year-over-year price expansion across major sports. More capital is moving in — but there's still no consistent pricing layer underneath it.

Source: industry signal, April 2026

+65%

YoY Market Growth

Price expansion across major college sports

Capital Inflow

Collectives, brands, and agencies scaling spend

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Unified Pricing Standard

Deals priced on guesses, comps, and gut feel

NILmetrics is the pricing layer. One institutional-grade score for every athlete — built to keep pace with a market that's moving faster than its infrastructure.

How the Score works →

Market Intelligence

Market Movers

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The standard for Athlete value.

Join the athletic departments, coaches, brands, agencies, and GMs pricing every NIL decision with institutional-grade data.