Big 12 Conference
Power 4Men's Basketball · 16 teams · 138 scored athletes
Last updated: June 6, 2026
Avg NIL Score
Teams
Arizona Wildcats
9 scored players
74.2
Avg
Iowa State Cyclones
10 scored players
68.6
Avg
Texas Tech Red Raiders
7 scored players
67.5
Avg
UCF Knights
7 scored players
64.8
Avg
Baylor Bears
9 scored players
64.0
Avg
TCU Horned Frogs
8 scored players
63.7
Avg
Kansas State Wildcats
8 scored players
62.4
Avg
Houston Cougars
7 scored players
62.4
Avg
BYU Cougars
11 scored players
62.3
Avg
Colorado Buffaloes
8 scored players
62.3
Avg
Kansas Jayhawks
7 scored players
62.2
Avg
Utah Utes
8 scored players
60.4
Avg
Cincinnati Bearcats
10 scored players
58.7
Avg
Arizona State Sun Devils
10 scored players
58.3
Avg
Oklahoma State Cowboys
9 scored players
57.5
Avg
West Virginia Mountaineers
10 scored players
56.0
Avg
Top Athletes
Joshua Jefferson
F · Iowa State Cyclones
Christian Anderson
G · Texas Tech Red Raiders
JT Toppin
F · Texas Tech Red Raiders
Tobe Awaka
F · Arizona Wildcats
Tamin Lipsey
G · Iowa State Cyclones
Kingston Flemings
G · Houston Cougars
AJ Dybantsa
F · BYU Cougars
Evan Nelson
G · Arizona Wildcats
Brayden Burries
G · Arizona Wildcats
Eric Mulder
F · Iowa State Cyclones
Methodology
The NILmetrics Score is a 0-100 rating that combines on-court performance, market demand signals, social presence, and reliability into a single number. Like Elo for chess or KenPom for basketball, it measures a player's relative standing in the college basketball NIL market — not a guaranteed dollar value or future deal price.
Performance weighs recent box-score production. Market reflects program tier, conference visibility, and demand signals. Social captures verified follower scale. Reliability rewards healthy minutes over a full sample. We update scores after every Sunday's full sync.