Big 12 Conference
Power 4Men's Basketball · 16 teams · 175 scored athletes
Last updated: October 22, 2026 · refreshed daily
Avg NIL Score
Teams
Baylor Bears
11 scored players
65.5
Avg
Texas Tech Red Raiders
10 scored players
64.8
Avg
Cincinnati Bearcats
13 scored players
64.1
Avg
Houston Cougars
10 scored players
63.3
Avg
Arizona State Sun Devils
9 scored players
63.2
Avg
UCF Knights
12 scored players
60.6
Avg
Arizona Wildcats
10 scored players
60.0
Avg
Iowa State Cyclones
12 scored players
57.9
Avg
Kansas Jayhawks
10 scored players
55.9
Avg
West Virginia Mountaineers
11 scored players
55.7
Avg
Oklahoma State Cowboys
14 scored players
55.5
Avg
TCU Horned Frogs
13 scored players
54.0
Avg
Utah Utes
8 scored players
52.4
Avg
Colorado Buffaloes
9 scored players
50.6
Avg
Kansas State Wildcats
12 scored players
49.8
Avg
BYU Cougars
11 scored players
47.9
Avg
Top Athletes
JT Toppin
F · Texas Tech Red Raiders
Corey Hadnot II
G · Houston Cougars
Isaac Celiscar
F · Baylor Bears
Leroy Blyden Jr.
G · Kansas Jayhawks
Dior Johnson
G · UCF Knights
Dra Gibbs-Lawhorn
G · Texas Tech Red Raiders
Jackson Holcombe
G · Utah Utes
Jaquan Johnson
G · Iowa State Cyclones
Barrington Hargress
G · Colorado Buffaloes
Ryan Prather Jr.
G · Iowa State Cyclones
Methodology
The NILmetrics Score is a 0-100 rating that combines on-court performance, market demand signals, social presence, and risk assessment into a single number. Like Elo for chess or KenPom for basketball, it measures a player's relative standing in the college basketball NIL market — not a guaranteed dollar value or future deal price.
Performance weighs recent box-score production. Market reflects program tier, conference visibility, and demand signals. Social captures verified follower scale. Risk Assessment rewards durable availability over a full sample (a higher score means lower risk). Scores recalculate daily after the overnight game sync, with a full data refresh every Sunday.