Big 12 Conference
Power 4Men's Basketball · 16 teams · 187 scored athletes
Last updated: July 21, 2026 · refreshed daily
Avg NIL Score
Teams
Arizona Wildcats
10 scored players
69.9
Avg
Iowa State Cyclones
11 scored players
66.8
Avg
Baylor Bears
10 scored players
63.0
Avg
Kansas Jayhawks
10 scored players
61.5
Avg
UCF Knights
13 scored players
59.7
Avg
Kansas State Wildcats
12 scored players
59.3
Avg
Colorado Buffaloes
12 scored players
59.1
Avg
Texas Tech Red Raiders
12 scored players
58.4
Avg
TCU Horned Frogs
13 scored players
58.3
Avg
BYU Cougars
13 scored players
57.3
Avg
West Virginia Mountaineers
10 scored players
56.9
Avg
Oklahoma State Cowboys
15 scored players
54.6
Avg
Cincinnati Bearcats
13 scored players
53.8
Avg
Utah Utes
12 scored players
53.7
Avg
Houston Cougars
9 scored players
53.5
Avg
Arizona State Sun Devils
12 scored players
53.2
Avg
Top Athletes
JT Toppin
F · Texas Tech Red Raiders
Eric Mulder
F · Iowa State Cyclones
Tamin Lipsey
G · Iowa State Cyclones
Tobe Awaka
F · Arizona Wildcats
Flory Bidunga
F · Kansas Jayhawks
Xavier Edmonds
F · TCU Horned Frogs
P.J. Haggerty
G · Kansas State Wildcats
Sidi Gueye
F · Arizona Wildcats
Isaiah Johnson
G · Colorado Buffaloes
Maurice Odum
G · Arizona State Sun Devils
Methodology
The NILmetrics Score is a 0-100 rating that combines on-court performance, market demand signals, social presence, and reliability into a single number. Like Elo for chess or KenPom for basketball, it measures a player's relative standing in the college basketball NIL market — not a guaranteed dollar value or future deal price.
Performance weighs recent box-score production. Market reflects program tier, conference visibility, and demand signals. Social captures verified follower scale. Reliability rewards healthy minutes over a full sample. We update scores after every Sunday's full sync.