Big 12 Conference
Power 4Men's Basketball · 16 teams · 168 scored athletes
Last updated: September 5, 2026 · refreshed daily
Avg NIL Score
Teams
Iowa State Cyclones
11 scored players
63.6
Avg
Baylor Bears
10 scored players
61.6
Avg
Kansas Jayhawks
10 scored players
59.8
Avg
Colorado Buffaloes
12 scored players
58.1
Avg
Arizona Wildcats
9 scored players
57.7
Avg
Texas Tech Red Raiders
12 scored players
56.5
Avg
TCU Horned Frogs
13 scored players
55.1
Avg
UCF Knights
11 scored players
55.1
Avg
Kansas State Wildcats
11 scored players
55.0
Avg
BYU Cougars
11 scored players
54.9
Avg
West Virginia Mountaineers
8 scored players
54.6
Avg
Arizona State Sun Devils
11 scored players
53.7
Avg
Houston Cougars
8 scored players
53.4
Avg
Utah Utes
8 scored players
53.4
Avg
Oklahoma State Cowboys
13 scored players
51.8
Avg
Cincinnati Bearcats
10 scored players
51.6
Avg
Top Athletes
JT Toppin
F · Texas Tech Red Raiders
Flory Bidunga
F · Kansas Jayhawks
Tamin Lipsey
G · Iowa State Cyclones
Jaquan Johnson
G · Iowa State Cyclones
Barrington Hargress
G · Colorado Buffaloes
Nate Johnson
G · Kansas State Wildcats
Robert Wright III
G · BYU Cougars
Isaiah Johnson
G · Colorado Buffaloes
Motiejus Krivas
C · Arizona Wildcats
P.J. Haggerty
G · Kansas State Wildcats
Methodology
The NILmetrics Score is a 0-100 rating that combines on-court performance, market demand signals, social presence, and risk assessment into a single number. Like Elo for chess or KenPom for basketball, it measures a player's relative standing in the college basketball NIL market — not a guaranteed dollar value or future deal price.
Performance weighs recent box-score production. Market reflects program tier, conference visibility, and demand signals. Social captures verified follower scale. Risk Assessment rewards durable availability over a full sample (a higher score means lower risk). We update scores after every Sunday's full sync.