Big 12 Conference
Power 4Women's Basketball · 16 teams · 192 scored athletes
Last updated: July 21, 2026 · refreshed daily
Avg NIL Score
Teams
West Virginia Mountaineers
11 scored players
70.2
Avg
Oklahoma State Cowgirls
12 scored players
69.2
Avg
TCU Horned Frogs
12 scored players
67.7
Avg
Texas Tech Lady Raiders
11 scored players
64.9
Avg
Utah Utes
12 scored players
64.1
Avg
Iowa State Cyclones
13 scored players
63.5
Avg
Baylor Bears
11 scored players
62.9
Avg
Kansas State Wildcats
12 scored players
62.1
Avg
BYU Cougars
12 scored players
62.0
Avg
Arizona Wildcats
12 scored players
61.4
Avg
Colorado Buffaloes
13 scored players
59.2
Avg
Kansas Jayhawks
12 scored players
58.8
Avg
Arizona State Sun Devils
14 scored players
57.5
Avg
Cincinnati Bearcats
12 scored players
55.2
Avg
UCF Knights
11 scored players
54.2
Avg
Houston Cougars
12 scored players
50.0
Avg
Top Athletes
Olivia Miles
G · TCU Horned Frogs
Jordan Harrison
G · West Virginia Mountaineers
S'Mya Nichols
G · Kansas Jayhawks
Noelani Cornfield
G · Arizona Wildcats
Natalie Mazurek
F · TCU Horned Frogs
Achol Akot
F · Oklahoma State Cowgirls
Delaney Gibb
G · BYU Cougars
Audi Crooks
C · Iowa State Cyclones
Desiree Wooten
G · Colorado Buffaloes
Jada Williams
G · Iowa State Cyclones
Methodology
The NILmetrics Score is a 0-100 rating that combines on-court performance, market demand signals, social presence, and reliability into a single number. Like Elo for chess or KenPom for basketball, it measures a player's relative standing in the college basketball NIL market — not a guaranteed dollar value or future deal price.
Performance weighs recent box-score production. Market reflects program tier, conference visibility, and demand signals. Social captures verified follower scale. Reliability rewards healthy minutes over a full sample. We update scores after every Sunday's full sync.
Methodology note: women's basketball calibration is developing as the dataset grows. Treat scores as directional while the sample expands.
Read the full methodology →