Big 12 Conference
Power 4Women's Basketball · 16 teams · 144 scored athletes
Last updated: June 6, 2026
Avg NIL Score
Teams
Oklahoma State Cowgirls
9 scored players
71.7
Avg
West Virginia Mountaineers
9 scored players
69.6
Avg
Kansas State Wildcats
7 scored players
69.6
Avg
TCU Horned Frogs
10 scored players
68.0
Avg
Iowa State Cyclones
8 scored players
67.9
Avg
Utah Utes
8 scored players
67.1
Avg
Texas Tech Lady Raiders
9 scored players
66.7
Avg
Baylor Bears
8 scored players
64.2
Avg
BYU Cougars
9 scored players
63.8
Avg
Kansas Jayhawks
9 scored players
62.5
Avg
Colorado Buffaloes
10 scored players
61.3
Avg
Arizona State Sun Devils
11 scored players
61.3
Avg
Arizona Wildcats
10 scored players
60.8
Avg
Cincinnati Bearcats
8 scored players
56.2
Avg
UCF Knights
9 scored players
54.4
Avg
Houston Cougars
10 scored players
53.1
Avg
Top Athletes
Olivia Miles
G · TCU Horned Frogs
Jordan Harrison
G · West Virginia Mountaineers
Jada Williams
G · Iowa State Cyclones
S'Mya Nichols
G · Kansas Jayhawks
Jadyn Wooten
G · Oklahoma State Cowgirls
Audi Crooks
C · Iowa State Cyclones
Noelani Cornfield
G · Arizona Wildcats
Achol Akot
F · Oklahoma State Cowgirls
Delaney Gibb
G · BYU Cougars
Desiree Wooten
G · Colorado Buffaloes
Methodology
The NILmetrics Score is a 0-100 rating that combines on-court performance, market demand signals, social presence, and reliability into a single number. Like Elo for chess or KenPom for basketball, it measures a player's relative standing in the college basketball NIL market — not a guaranteed dollar value or future deal price.
Performance weighs recent box-score production. Market reflects program tier, conference visibility, and demand signals. Social captures verified follower scale. Reliability rewards healthy minutes over a full sample. We update scores after every Sunday's full sync.
Methodology note: women's basketball calibration is developing as the dataset grows. Treat scores as directional while the sample expands.
Read the full methodology →