Big Ten Conference
Power 4Men's Basketball · 18 teams · 217 scored athletes
Last updated: October 22, 2026 · refreshed daily
Avg NIL Score
Teams
USC Trojans
12 scored players
64.6
Avg
Penn State Nittany Lions
9 scored players
62.7
Avg
Nebraska Cornhuskers
13 scored players
61.1
Avg
Ohio State Buckeyes
9 scored players
59.2
Avg
Michigan Wolverines
10 scored players
58.4
Avg
Wisconsin Badgers
12 scored players
58.1
Avg
Maryland Terrapins
14 scored players
57.5
Avg
Illinois Fighting Illini
10 scored players
56.9
Avg
Michigan State Spartans
12 scored players
55.8
Avg
Indiana Hoosiers
14 scored players
55.3
Avg
Rutgers Scarlet Knights
13 scored players
55.0
Avg
Northwestern Wildcats
13 scored players
54.4
Avg
Iowa Hawkeyes
11 scored players
54.0
Avg
UCLA Bruins
14 scored players
54.0
Avg
Minnesota Golden Gophers
15 scored players
50.6
Avg
Oregon Ducks
14 scored players
49.6
Avg
Washington Huskies
14 scored players
49.1
Avg
Purdue Boilermakers
8 scored players
48.4
Avg
Top Athletes
Jeremy Fears Jr.
G · Michigan State Spartans
Jalen Cox
G · USC Trojans
Pryce Sandfort
F · Nebraska Cornhuskers
Trevan Leonhardt
G · Nebraska Cornhuskers
Elliot Cadeau
G · Michigan Wolverines
Jack Karasinski
F · Northwestern Wildcats
David Mirkovic
F · Illinois Fighting Illini
Tomislav Buljan
F · Maryland Terrapins
Kenny Noland
G · Michigan Wolverines
Aiden Sherrell
F · Indiana Hoosiers
Methodology
The NILmetrics Score is a 0-100 rating that combines on-court performance, market demand signals, social presence, and risk assessment into a single number. Like Elo for chess or KenPom for basketball, it measures a player's relative standing in the college basketball NIL market — not a guaranteed dollar value or future deal price.
Performance weighs recent box-score production. Market reflects program tier, conference visibility, and demand signals. Social captures verified follower scale. Risk Assessment rewards durable availability over a full sample (a higher score means lower risk). Scores recalculate daily after the overnight game sync, with a full data refresh every Sunday.