Pac-12 Conference
Men's Basketball · 9 teams · 105 scored athletes
Last updated: October 7, 2026 · refreshed daily
Avg NIL Score
Teams
Utah State Aggies
11 scored players
54.4
Avg
San Diego State Aztecs
12 scored players
53.7
Avg
Gonzaga Bulldogs
10 scored players
53.3
Avg
Colorado State Rams
13 scored players
51.9
Avg
Washington State Cougars
11 scored players
51.8
Avg
Boise State Broncos
13 scored players
50.2
Avg
Texas State Bobcats
10 scored players
49.3
Avg
Oregon State Beavers
13 scored players
45.1
Avg
Fresno State Bulldogs
12 scored players
44.3
Avg
Top Athletes
Mason Falslev
G · Utah State Aggies
DJ Hall
F · Texas State Bobcats
Braden Huff
F · Gonzaga Bulldogs
Josiah Lake II
G · Oregon State Beavers
Jevin Muniz
G · Colorado State Rams
MJ Collins Jr.
G · Utah State Aggies
DeShawn Gory
F · Fresno State Bulldogs
Drew Fielder
C · Boise State Broncos
Mario Saint-Supery
G · Gonzaga Bulldogs
Emmanuel Innocenti
F · Gonzaga Bulldogs
Methodology
The NILmetrics Score is a 0-100 rating that combines on-court performance, market demand signals, social presence, and risk assessment into a single number. Like Elo for chess or KenPom for basketball, it measures a player's relative standing in the college basketball NIL market — not a guaranteed dollar value or future deal price.
Performance weighs recent box-score production. Market reflects program tier, conference visibility, and demand signals. Social captures verified follower scale. Risk Assessment rewards durable availability over a full sample (a higher score means lower risk). Scores recalculate daily after the overnight game sync, with a full data refresh every Sunday.