United Athletic Conference
Men's Basketball · 9 teams · 112 scored athletes
Last updated: October 7, 2026 · refreshed daily
Avg NIL Score
Teams
Eastern Kentucky Colonels
10 scored players
48.9
Avg
Austin Peay Governors
12 scored players
48.4
Avg
West Georgia Wolves
14 scored players
47.9
Avg
Central Arkansas Bears
13 scored players
45.9
Avg
Little Rock Trojans
11 scored players
45.3
Avg
Abilene Christian Wildcats
12 scored players
44.5
Avg
Tarleton State Texans
15 scored players
43.5
Avg
North Alabama Lions
12 scored players
42.8
Avg
UT Arlington Mavericks
13 scored players
42.6
Avg
Top Athletes
Dior Johnson
G · Tarleton State Texans
Rashaud Marshall
F · Austin Peay Governors
Collin Parker
F · Austin Peay Governors
Shelton Williams-Dryden
F · West Georgia Wolves
Johnathan Lawson
G · Little Rock Trojans
MJ Williams
G · Eastern Kentucky Colonels
Rich Smith
G · Abilene Christian Wildcats
Zyree Collins
PG · Austin Peay Governors
Ty Robinson
G · Central Arkansas Bears
Bradyn Hubbard
F · Abilene Christian Wildcats
Methodology
The NILmetrics Score is a 0-100 rating that combines on-court performance, market demand signals, social presence, and risk assessment into a single number. Like Elo for chess or KenPom for basketball, it measures a player's relative standing in the college basketball NIL market — not a guaranteed dollar value or future deal price.
Performance weighs recent box-score production. Market reflects program tier, conference visibility, and demand signals. Social captures verified follower scale. Risk Assessment rewards durable availability over a full sample (a higher score means lower risk). Scores recalculate daily after the overnight game sync, with a full data refresh every Sunday.