Big 12 Conference
Power 4Men's Basketball · 16 teams · 173 scored athletes
Last updated: November 13, 2026 · refreshed daily
Avg NIL Score
Teams
Baylor Bears
12 scored players
65.6
Avg
Texas Tech Red Raiders
10 scored players
64.7
Avg
Cincinnati Bearcats
13 scored players
63.7
Avg
Houston Cougars
10 scored players
63.1
Avg
Arizona State Sun Devils
10 scored players
61.6
Avg
Arizona Wildcats
10 scored players
60.6
Avg
UCF Knights
12 scored players
60.1
Avg
Iowa State Cyclones
12 scored players
57.9
Avg
TCU Horned Frogs
11 scored players
56.6
Avg
Kansas Jayhawks
10 scored players
55.8
Avg
Oklahoma State Cowboys
14 scored players
55.5
Avg
West Virginia Mountaineers
11 scored players
55.4
Avg
Colorado Buffaloes
8 scored players
52.5
Avg
BYU Cougars
10 scored players
52.2
Avg
Utah Utes
8 scored players
51.8
Avg
Kansas State Wildcats
12 scored players
50.1
Avg
Top Athletes
JT Toppin
F · Texas Tech Red Raiders
Corey Hadnot II
G · Houston Cougars
Barrington Hargress
G · Colorado Buffaloes
Dior Johnson
G · UCF Knights
Isaac Celiscar
F · Baylor Bears
Dra Gibbs-Lawhorn
G · Texas Tech Red Raiders
Leroy Blyden Jr.
G · Kansas Jayhawks
Robert Wright III
G · BYU Cougars
Jaquan Johnson
G · Iowa State Cyclones
Paulius Murauskas
F · Arizona State Sun Devils
Methodology
The NILmetrics Score is a 0-100 rating that combines on-court performance, market demand signals, social presence, and risk assessment into a single number. Like Elo for chess or KenPom for basketball, it measures a player's relative standing in the college basketball NIL market — not a guaranteed dollar value or future deal price.
Performance weighs recent box-score production. Market reflects program tier, conference visibility, and demand signals. Social captures verified follower scale. Risk Assessment rewards durable availability over a full sample (a higher score means lower risk). Scores recalculate daily after the overnight game sync, with a full data refresh every Sunday.