Pac-12 Conference
Men's Basketball · 9 teams · 92 scored athletes
Last updated: November 13, 2026 · refreshed daily
Avg NIL Score
Teams
Utah State Aggies
10 scored players
61.7
Avg
Colorado State Rams
9 scored players
59.5
Avg
Gonzaga Bulldogs
8 scored players
58.4
Avg
Texas State Bobcats
12 scored players
56.8
Avg
San Diego State Aztecs
10 scored players
55.6
Avg
Oregon State Beavers
11 scored players
51.5
Avg
Boise State Broncos
13 scored players
51.4
Avg
Washington State Cougars
11 scored players
44.5
Avg
Fresno State Bulldogs
8 scored players
42.1
Avg
Top Athletes
Mason Falslev
G · Utah State Aggies
DJ Hall
F · Texas State Bobcats
Ronald Jessamy
F · Texas State Bobcats
Braden Huff
F · Gonzaga Bulldogs
AJ Bates
G · Utah State Aggies
Josiah Lake II
G · Oregon State Beavers
Jevin Muniz
G · Colorado State Rams
Chance Gladden
G · San Diego State Aztecs
Justin Menard
G · Colorado State Rams
Daniel Freitag
G · Oregon State Beavers
Methodology
The NILmetrics Score is a 0-100 rating that combines on-court performance, market demand signals, social presence, and risk assessment into a single number. Like Elo for chess or KenPom for basketball, it measures a player's relative standing in the college basketball NIL market — not a guaranteed dollar value or future deal price.
Performance weighs recent box-score production. Market reflects program tier, conference visibility, and demand signals. Social captures verified follower scale. Risk Assessment rewards durable availability over a full sample (a higher score means lower risk). Scores recalculate daily after the overnight game sync, with a full data refresh every Sunday.